Barry is an experienced executive in the sports and entertainment space, who uses an analytical mindset to methodically transform complex issues into digestible, solvable tasks. He often relies on his vast experiences working with both teams and leagues to help bring creative solutions to clients.
Prior to co-founding BreeWell Group, Barry served as the Vice President of Business Operations and Analytics for the Tampa Bay Rays. In his role with the Rays he built and led all business analytics efforts within the club to enhance its data-driven strategy, including the oversight of strategic initiatives within the Ticketing and Marketing Departments. Additionally, he was instrumental in leading the Rays purchase of the Tampa Bay Rowdies USL soccer franchise.